SMS Terms

Frogtummy Enterprises

Adopted: 01 April 2026

If you enroll in our SMS program, you agree to receive recurring automated including informational, transactional, customer care, and, where applicable, promotional messages related to school activities and events where permitted by applicable law and school policies. Consent is not a condition of use of the Website. Message and data rates may apply and message frequency varies. You can reply STOP to cancel and HELP for help. Carriers are not liable for delayed or undelivered messages. You represent that you are the account holder or have permission of the account holder for the mobile number provided.

A. Consent and Opt-In

How to Opt In: Parents may opt in through any of these methods:

Unique School Opt-In URL: Each school gets a custom web link where parents can sign up for all school texts.
Frogtummy Account Registration: Parents who create a Frogtummy account can toggle SMS preferences (e.g. yes/no for emergencies or events). Upon signup, Frogtummy sends a confirmation text to verify the number.
System Import Invitations: When a parent’s number is added or updated in the school’s SIS or myInbox system, Frogtummy automatically sends an invite SMS asking them to confirm subscription (e.g. reply “Y”). This invitation is the only auto-initiated text before opt-in; no further messages are sent until consent is received.
Lottery Application: Submission of a Frogtummy-sponsored lottery application automatically opts the parent into both regular and emergency school texts, per current practice.
Text Keyword (START): A parent can text the keyword START to the school’s Frogtummy SMS number. If Frogtummy matches that phone to an authorized custodial parent record, the system will reply with a confirmation.

B. Emergency Alerts

Exempt from Opt-In: Under FCC Declaratory Ruling 16-88 (2016), automated health/safety alerts are exempt from the TCPA’s consent requirement. Consistent with this, Frogtummy automatically treats all enrolled custodial parents as opted-in for emergency messages related to student safety.
Content & Format: Emergency texts are prefixed with “EMERGENCY:” and may be longer (Frogtummy allows 320 characters for critical alerts). They are sent via short code or dedicated long code.
Emergency Opt-Out: Parents may opt out of emergency alerts by replying STOP to any emergency text. The system will confirm the opt-out and block all future messages from that school. Parents can resubscribe by replying START (text START to the same number) or by adjusting their Frogtummy preferences.

C. Opt-Out Procedure

Every text message will include opt-out instructions, e.g. “Reply STOP to unsubscribe.” This follows FCC/CTIA guidelines and is standard industry practice. When a parent replies STOP, Frogtummy immediately removes them from the school’s SMS list and sends a confirmation.
Parents who stop messages can re-opt in at any time by using the opt-in methods above (e.g. texting START). A HELP (or HELP1) reply will yield instructions.
Alternatively, parents can manage SMS consent via the Frogtummy portal (Contact Preferences) by enabling/disabling texts. No further messages will be sent to numbers that have been unsubscribed or blocked by the carrier.

Contact Information

Please contact the contracted school with any questions or comments.